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The E-Series: Parentification and Role Reversal in Caregiving

In this episode, Hospice of the Piedmont CEO Trent Cockerham welcomes Bruce McReynolds, a compassionate leader in the field of elder care and the director of Griswold Home Care. Together, Trent and Bruce explore the complex dynamics that take place as adult children step into the role of caregiving for their parent, also known as role reversal or parentification.

Mar 29, 2024

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Guest Bio:

Bruce McReynolds has called Greensboro, North Carolina, home for more than 27 years.  He and his family have dedicated themselves to serving the community. As the owner of Griswold Home Care, Bruce oversees two thriving offices, providing vital non-medical home care services to seniors in Greensboro and Burlington. Griswold Home Care of Greensboro and Burlington has been serving the community for 12 years. This organization holds a special place in the landscape of elder care, being one of the oldest national organizations of its kind, with a network spanning 33 states and encompassing 177 locally owned offices.

Bruce’s commitment to enabling older adults to “Age in Place” independently shines through in the wide range of services his agency offers, from personal care assistance to companionship, respite care, and much more. Driven by a deeply rooted mission, Bruce has dedicated his career to supporting older adults facing physical or cognitive challenges, as well as their families who shoulder the responsibility of caregiving. Bruce is actively engaged in the community, serving on the board of the Triad Retirement Living Association. In addition to his board responsibilities, Bruce co-coordinates the Adult Children of Aging Parents (ACAP) group, providing a vital lifeline of education and support to those navigating the complex journey of caring for elderly loved ones.

Bruce’s personal connection to the topic of elder care runs deep, as he is blessed to have both of his parents, now 85 years old, living close by in Greensboro after relocating from Indiana. This intimate connection fuels Bruce’s passion for his work and underscores his unwavering commitment to enhancing the lives of seniors and their families.




Presented by Hospice of the Piedmont and Hospice of Randolph, The E-Series is an educational webinar series aimed at engaging our community, exploring relevant topics and educating about ways to connect with our organization. Funding for The E-Series is provided by the Dr. John A. Lusk Fund for Hospice and Palliative Care Education. To listen to previously recorded episodes of The E-Series, click here.